PROJECT
I'm Rakshana Vaseegaraan, a Creative Digital Designer based in London. I craft brand identities, campaigns and digital experiences that help brands stand out, connect with their audience and grow.
I've spent nearly four years designing for brands of every size, from a platform with 50M+ users to small teams building something new. I start by understanding what a business wants to become, then design everything around that: the identity, the campaign, the website, the details people remember.
I moved to London to study Human–AI Interaction, because I'm curious about how people and technology meet. I love bringing that into my work, using new tools to move faster without losing the craft. If you're building something and want it to look and feel right, I'd love to hear about it.